Why invest in gold?
Stability, security, and value in the midst of uncertainty.

Why invest in gold? – Stability, security, and value in the midst of uncertainty 


Gold has historically been an investment choice relied upon when nothing else seems certain
 
In the current economic climate, more and more investors are seeking alternatives that are not tied to the fluctuations of the stock market, central bank decisions, or political risks.

Physical gold is a value-preserving, internationally recognized, and easily realizable form of investment that brings balance and security to an investment portfolio.

Investing in gold – What does it mean?

Investing in gold practically means purchasing gold either in physical form as coins or bars, or indirectly through investment products such as funds or ETFs. Jalonom focuses specifically on physical investment gold, which provides tangible security and a sense of ownership.

Unlike stocks or funds, physical gold is not dependent on any single stock exchange, technology, or management decisions. Its value is based on the relationship between supply and demand globally—and above all, on the fact that gold is a limited natural resource whose value does not collapse to zero.

1. Gold is a safe haven in an uncertain world

Gold is known in investment circles as a safe haven because its value remains stable or even increases when other investments fall.

For example, during inflation, high debt levels, currency crises, or uncertainty in the stock markets, gold acts as a stabilizing asset. Central banks around the world often increase their gold reserves in such situations—why not you too?

Security is not just a feeling—it’s a strategy.

2.Gold protects purchasing power and fights inflation

The value of gold does not depend on how an individual currency develops. It serves as a globally accepted medium of exchange and store of value.

As inflation accelerates, the purchasing power of money diminishes, but the value of gold has remained strong from generation to generation. For example, over the past ten years, the price of gold in euros has risen by over 70% (source: World Gold Council, 2024). Investment gold helps protect your wealth and maintain your standard of living even in the long term.

3. Gold effectively diversifies the investment portfolio

A well-diversified investment portfolio does not rely on a single asset class. Stocks, funds, and real estate often react similarly to market upheavals, but gold often follows its own path. Historically, gold has moved in a different direction than the stock markets, balancing the overall return of the entire portfolio. 

By investing in gold, you do not put all your eggs in one basket.

4.Gold is a tangible and liquid asset

Physical investment gold—such as certified gold bars and coins—is an asset that you can physically hold. It is not a digital promise or a number behind a login, but a genuine, recognized, and valuable item that can be quickly realized if needed.

The products sold by Jalonom are always verified in origin, and their resale value remains internationally recognized.

5. Gold is an investment without counterparty risk

Most investments involve counterparty risk, such as company bankruptcy, fund management failure, or disruptions in the banking system. In physical gold, this risk does not exist.

When you own physical gold yourself and store it securely, for example, in Jalonom’s vault service—your asset is not dependent on the reliability of a third party.

6. Gold’s value endures – from generation to generation

Gold has maintained its purchasing power for thousands of years. While currencies have come and gone, gold has remained valuable—regardless of rulers or economic systems.

A Roman gold coin once bought a quality cloak and sandals—today, the same amount of gold can buy a quality suit and shoes. The value has endured—the purchasing power has not disappeared.

Jalonom helps you invest wisely

Investing in gold does not require a large capital or years of experience. All you need is the desire to secure your wealth and make informed choices.

Jalonom is a Finnish expert in precious metals that assists you at every stage—from the purchase decision to storage and resale. You will always receive a transparent price, expert guidance, and a safe purchasing experience from us.

Summary: 6 reasons to invest in gold

  1. Safe haven in the midst of uncertainty

  2. Inflation protection and preservation of purchasing power

  3. Diversification benefits in the investment portfolio

  4. Physical, tangible, and easily realizable asset

  5. No counterparty risk

  6. Long-term value preservation from generation to generation


Want to learn more?

Tutustu Explore our investment gold products or ask our experts for more information. We help you make gold-worthy decisions—safely and expertly.

Dynaaminen pätkäsi näytetään tässä... Tämä viesti näytetään, koska et ole antanut sekä suodatinta että mallia käytettäväksi.


 KULLAN HINTA TÄNÄÄN